Mt. Washington Valley (Bartlett, NH) Market Report — Early February 2026

Mt. Washington Valley (Bartlett, NH) Market Report — February 4, 2026

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Fresh up is the latest Bartlett, NH dashboard snapshot for early February 2026. A few main bullets worth talking about:

  • 32 bookings created in the last 7 days
  • Market occupancy is up to ~44% for the week (+6 pts)
  • Active supply is hovering around ~1,009 listings (+24 WoW)
  • ADR is running about ~$275 (+$10 WoW)
  • Presidents’ Week window is spiking: Feb 15–19 shows a ~49.3% occupancy lift vs surrounding dates

What does all this mean?

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Part 1 — 32 bookings in the last week: demand is here, but it’s concentrated

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A weekly total of 32 bookings across a market with roughly ~1,009 active listings means most listings are not seeing action every week. The bookings are going to the listings that are easiest to find and easiest to say “yes” to (strong photos, tight value prop, competitive rates, clean review profile).

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Action steps →

  • Make sure your first 5 photos “sell” the stay (view, living room, primary bedroom, hot tub/amenity, kitchen).
  • Fix friction: self check-in, clear parking instructions, fast response time.
  • Don’t price like peak season unless your listing earns it (reviews + uniqueness + presentation).

Part 2 — 30-day pulse: pricing softened even while supply stayed high

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Over the last 30 days, Bartlett shows ~41% occupancy (-6) with ~1,022 active listings (+38). ADR in that same 30-day window sits around ~$295 (-$38) and RevPAR around ~$121 (-$36). That’s the classic signal of a competitive market: supply is steady-to-up, and pricing power gets tested.

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Action steps →

  • For open February gaps: keep weekday pricing realistic, and use 2-night minimums surgically (not blanket).
  • If you’re behind pace: drop targeted prices on the next 14–21 days first (don’t nuke spring/summer).

Part 3 — The next “known spikes” you should plan around now

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Bartlett’s dashboard flags several demand bumps. The biggest near-term is Feb 15–19 (+49.3% occupancy vs surrounding dates). Later bumps include May 22–24 (+6.2%) and late-summer lift points in early/mid August.

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Action steps →

  • Presidents’ Week (Feb 15–19): if you’re still open, prioritize visibility (competitive rate + strong cancellation terms + clean minimum stays).
  • Summer strategy: open calendars now, set higher base rates for peak weeks, and use longer minimum stays only on the truly peak weekends/weeks—leave flexibility elsewhere so you can still capture orphan gaps.

That’s another Mt. Washington Valley bulletin.

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If you want a quick teardown of your listing (photos, pricing posture, and where you rank in-market), we can run a fast audit and give you a punch list.

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Tim MacAdams- Gold Key Rentals

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